World Gold Association: Fashionable K Gold Jewelry

The Chinese people have been wearing gold jewelry for thousands of years. They have long been advocating gold jewelry and gold jewelry. The concept of hedging is deeply rooted. After the opening of the gold jewelry market, it was also the world of gold jewelry that monopolized the jewelry market. Until the mid-90s of last century, the rise of platinum jewelry, gold jewelry has been hit, the market is divided, gold shop silver floor will no longer only sell 24K gold. Platinum accompanied diamonds into the market, White Storm scraped white K gold and silver jewelry, but failed to dominate the market, there are still plenty of people who love gold jewelry, and they love the gold, the traditional habit is not very strong It will change soon.
The World Gold Council is an authoritative organization for international gold. After entering China, it has done a lot of promotion work and has a good reputation in the industry. The promotion of gold jewelry is the focus of the association. It mainly promotes gold jewelry, a series followed by a series of new models that are popular with consumers.
The times are advancing. After the opening up, the exchanges between Chinese and Western culture and economy in China are unprecedentedly active. Westerners love K gold. For jewellery, the emphasis is on decoration, not preservation. The western jewelry culture spread to China. The young urban avant-garde was infected first. It had a [soil" feeling on the gold jewelry, and it was considered that K gold was fashionable. Sensitive jewellery companies made the first move and put K gold jewelry on the market.
Small scales can not become a big climate, the World Gold Council continues to do a good job of promotion work, at the same time, proceed to carry out K gold promotion activities. The association first joined Hong Kong jewellery companies Zhou Shengsheng, Chow Tai Fook and Shanghai's new-generation jewelers Donghua and Taiji to jointly implement new promotion strategies and launch new K-gold 18K gold jewelry, which will trigger the transformation of China's gold jewellery industry and create a gold ornaments market. New situation.
With a lot of investment in advertising, "You K-gold yet?" "I'm fashionable enough?" Has become a buzzword for urban fashion women. According to Ye Hao, assistant general manager of the association's designated retailer Lao Miao Gold, promotion of K-gold is actually a new concept for promoting gold. Gold jewelry no longer rests on the old concept of 24K gold. Now, K-gold has been deeply rooted in urban youth. Although K-gold is not a gold jewelry company's brand, many consumers see it as a brand of K gold jewelry. The salesperson of the old temple gold silver floor said that when a lot of fashion consumers come to buy K gold jewelry, they will specify K gold to buy K gold.
K Gold has a strong vitality. Hu Xinhai, general manager of Shanghai Mingpai Silver Building, is full of confidence in promoting K-gold. Where is the vitality of K gold? Hu always said that this is determined by the material properties of K gold. Indeed, because of its good hardness, K gold can be transformed into a variety of shapes, and it is very stiff and not easily deformed. At the same time, K Gold Zee is also good, can change the rich and colorful colors, in addition to the yellow K gold, white K gold and gold. As a result, you can create a fashion style that gold cannot do. Young people are fond of fashion trends, they do not pay attention to fineness, the pursuit of brilliant, stylish K gold jewelry to discuss the favor of fashion people, they will K gold and fashion linked together, in gold jewelry, K gold into Synonymous with fashion.
K-gold's great momentum, the promotion of a large number of branded jewelry companies, including Caibai, Laofengxiang, Laomiao, Mingpai, Donghua, Tianmei, Chow Tai Fook, Europ, Zhenjin, etc. Change, this new promotion strategy of the World Gold Council has produced a historic role in China, which has gradually allowed gold jewelry consumption to enter a new era, that is, the K gold era. The promotion of K-gold has helped the Chinese jewelry market enter the K-gold era. Judging from the sales trends of K-gold promoters designated by many world gold associations such as Lao Fengxiang, Donghua, and Tianmei, the promotion of K-gold has promoted the development of the K-gold market. Lao Fengxiang`s growth rate of K gold jewelry was double digits last year. Lu Jing, deputy manager of marketing planning department, said this year will also be a good momentum. The sales balance of gold jewelry in Donghua, Tianmei and Other units was high and low, and the high one was pure gold. But now, it has been evenly divided, and there has been a trend of giving way to gold.
The K-gold promoted by the World Gold Council did promote the consumption of Chinese gold jewelry to the K-gold era. However, it must not be completely denied that gold, gold jewelry and gold bars are quite marketable.